Hands on Work
My hands-on product design work, from shaping product architecture and workflows to refining interactions and visual details.
Odaia
My hands-on product design work at ODAIA included field planning, territory analysis, sales coaching, and early Marketing Intelligence concepts, helping pharmaceutical commercial teams understand complex data and put insights into practice.
Finding nearby HCPs and planning field visits
Designed v1 of map-based discovery and routing, putting insights ahead of supporting data to help sales representatives identify nearby healthcare professionals, understand reasons to visit, and plan efficient driving routes.
Finding where to focus within a territory
Designed v1 of Territory Overview, helping representatives analyze performance by ZIP code or postal region, identify where they were gaining or losing ground, and decide where to focus each month.
Coach Product: Helping sales managers reinforce call-plan adherence
Designed the first version of Coach, helping sales managers understand whether representatives were following recommended call plans and identify behaviours to reinforce through coaching.
Marketing Intelligence Product: Shaping the first Marketing Intelligence concepts
Worked with Product on discovery, early concepts, and v0 reporting for Marketing Intelligence, which helps pharmaceutical marketers coordinate HCP campaigns and understand their impact on prescribing.
Loopio
I designed connected workflows for importing, finding, and maintaining enterprise knowledge at Loopio, helping teams reuse relevant answers and keep shared content accurate through review and reconciliation.
Building a design system the team could sustain
Built Loopio’s first design system, formed the team to own it, and defined how components would be added, maintained, and adopted as the product grew.
Helping teams reconcile competing answers
Reframed Duplicate Detection around reconciliation, helping users compare competing answers and decide what to keep when neither was necessarily newer or more accurate.
Helping teams decide which answers to trust
Designed Freshness Score to help teams assess stored answers and prioritize review, and helped define the factors, weighting, and decay behind its 0–100 score.
Routing knowledge review to the right expertise
Created Teams and team reviews so customers could assign review work to groups of subject-matter experts, sharing responsibility without needing to identify one person for every task.
Making document import easy to review and correct
Redesigned the highlighting and editing interactions for importing past RFPs, making it easier to correct automatically detected questions and answers and see exactly what would enter the knowledge library.
Matching search behaviour to user intent
Designed search for both precise retrieval and broader discovery, using advanced operators and similar words to help users find answers even when their terminology differed from the stored content.
Top Hat
As Top Hat’s first and only designer, I owned the student and professor experience across web and mobile. I designed its first iOS and Android apps, defined the information architecture for its expansion beyond classroom response, and built its first design system.
Expanding Top Hat beyond classroom response
As Top Hat’s only designer, led a platform redesign and defined the information architecture for presentations, homework, testing, and digital textbooks, with one reusable content library supporting each teaching context.
Designing for the pressure of a live lecture
Visited universities to observe professors during real lectures and refined Presentation Mode’s states and controls, while supporting the original and redesigned platforms through a transition lasting nearly a year.
Designing Top Hat’s first iOS and Android apps
Designed Top Hat’s first native iOS and Android apps, extending its classroom engagement experience alongside the existing web, mobile web, and SMS workflows.
Giving Design and Engineering a shared foundation
Built Top Hat’s first design system, helped introduce React and reusable components, and coached engineers on Sass and CSS. This gave the team a shared coded reference and improved implementation consistency.
Case Studies
Select work projects I made into case studies. Coming Soon.
A small request that uncovered a big problem
How I redirected a team from explaining ODAIA’s targeting system to investigating whether its model served customers’ needs. Research revealed costly workarounds and helped us build alignment for deeper product changes.
Turning prescribing insights into reasons to act
How we reframed prescribing behaviour insights around risk and opportunity, then redesigned their explanations to help pharmaceutical sales representatives understand why an insight mattered and what they could do next.
The redesign professors had to trust
Separated reusable content from delivery to support Top Hat’s expansion into new teaching products. Classroom research revealed why professors struggled with the transition and guided a more predictable presentation experience.